Rebranding a Thai Traditional Medicine Clinic to Feel Clean and Modern Restructuring services to build long term loyal customers
A rebranding and service system redesign project for a Thai traditional medicine clinic. The goal was to make the brand look cleaner and more contemporary while keeping the clinic’s professional credibility. We clarified the clinic’s positioning, redesigned the visual identity, and reorganized services and customer flow so new visitors can understand what to choose, feel confident, and return consistently.
A traditional clinic that wanted to look modern without losing trust
The clinic already had real expertise and real results, but the brand image and communication did not reflect that strength. The owner wanted a fresh look that feels clean, simple, and trustworthy, with a service structure that supports repeat visits and long term customer relationships.
Strong expertise but unclear communication and a service structure that did not support repeat visits
Many customers were unsure which service to choose because the service list felt complicated and the differences were not explained clearly.
The brand look and materials felt outdated, which reduced first impression credibility for new customers.
The clinic needed a clearer system to take care of customers after the first visit so they would come back regularly.
Plan & Solutions
Refresh the brand and redesign the service system to create repeat customers
*First interview Regarding the majority of customers today, which group of customers are they?
Position the new brand clearly “Depth of treatment” from the perspective of Thai traditional medicine compared to Western medicine
*New brand positioning for the clinic In terms of depth in treatment Compared to Western science
Decided to rebrand the work overall: logo + all new visual communications. With simplicity, cleanness and contemporary style to reach new generations of customers..
*Clinic's old Facebook page
*Old storefront and storefront signs
Processes
The team decided to redesign the logo and all business communications with a simple look.
The aim is to be a Thai traditional medicine clinic that is clean, clean, and contemporary with popular trends as much as possible. By asking business owners to trust and invest in various media. according to our advice
*The new logo was designed to incorporate the concept of the orbit of electrons around the atomic nucleus. It's like the power of a baby elephant goes into caring for patients at the atomic level.
*(Draft) new logo design to communicate the baby elephant is ready to welcome new generation customers.
Product and service lists also need to be reorganized to make them easily accessible.
Because this science is not yet widespread, setting service standards, prices, products, and times is often vague, creating confusion for consumers.
*Image of decoding of new service items
*Once the details of the service location have been edited. The consultant then sent a photographer and model to take pictures to use in promoting the business.
Results from simplicity
Luk Chang Clinic has become a clinic with a large number of customers using the service on weekdays and before work. This used to be the quietest time for many business owners.
*The success of a business owner is measured by the number of customers receiving services. Looking for someone who clicks likes on social media
*New logo
Visit the Facebook page of Luk Chang Clinic. Make an appointment for treatment at
https://www.facebook.com/changmedicalclinic
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