Verbena Villas Chiang Mai Always Bloom Rebranding, Creating a Premium Brand, and Developing a Website with Advertising
We provide comprehensive brand management, from rebranding and logo design to media design (Artworks), photography for advertising purposes, planning and executing multi-channel Ads campaigns, along with developing a website that presents a premium image, communicates clearly, and is ready for long-term marketing expansion.
Introduction
Verbena Villas Chiang Mai is a premium pool villa project in Chiang Mai
that aims for an image of “elegant, clear, and memorable” in online sales, advertising media, and the experience on the website. MAF Excellent has been entrusted to manage everything from brand identity development, logo design, rebranding, to content creation, artwork design, diverse advertising channels, and comprehensive website development, ensuring the brand communicates consistently across all customer touchpoints.
Problems
Before starting the work, the brand's main challenge is that “the overall image is not consistent.” This causes some media pieces to appear disjointed, and their application in advertising/online may not be sharp enough compared to competitors in the pool villa market.
Color tones, fonts, and graphics are still inconsistent.
Many promotional materials do not reflect a premium quality.
Online communication needs to be clearer, both regarding the brand and important information.
Plan & Guidelines
MAF sets guidelines for the brand to "look more expensive but still usable every day" by focusing on 3 main areas
"The goal is not just to have beautiful work, but to ensure that the brand has a consistent standard and can be used effectively across all channels"
Brand Identity: New logo, color tone, and easy-to-remember premium font
Key Visual & Artwork: Design media for both online and offline use
Website & Digital: Create a website that supports customer search and decision-making
Process
Work is done in steps to enable the team to make decisions quickly and reduce revisions
Summarize the brand's objectives and define the overall direction
Design the logo/identity system and specify its usage
Take photos and produce Artwork / Ads Creative
Create a website and arrange content for clear communication
Prepare a complete set of usage files for the team and various channels
Results
After rebranding and new communication, Verbena Villas clearly presents a more professional image
Both in terms of brand perception and readiness for ongoing marketing, the practical media set enables faster content/advertising creation, and the website serves as a reliable information hub.
Website: https://verbena.villas/
Facebook: https://www.facebook.com/verbenavillas
Ready to Start Your Project?
Contact us today for a free consultation and start turning your business vision into reality
