Modernize a Northern Thailand travel app to match current trends
A UI and UX redesign project for a travel application focused on Northern Thailand. The goal was to refresh the interface, improve usability, and make the app feel modern and aligned with current travel app expectations, while keeping the content structure clear for users who plan trips, explore destinations, and save travel ideas.
Redesign the travel experience to feel modern, simple, and easy to use
The existing application had useful content, but the interface and overall experience no longer matched current user expectations. We focused on improving clarity, readability, navigation, and the overall look and feel so users could plan trips faster and enjoy browsing destinations more.
Problems
Old UI made exploration harder and reduced engagement
Visual style felt outdated and inconsistent across pages
Navigation was not clear, making it harder for users to find places quickly
Too much information was shown at once, reducing readability
The experience did not support typical travel behavior such as saving places, building an itinerary, or quickly filtering options
*“The same application we developed in 2013”
Plan and Solutions
Create a cleaner design system and restructure key flows for travel planning
Defined a modern UI direction with clear typography, spacing, and card based layouts
Simplified navigation and improved page hierarchy so users can explore faster
Designed key user flows: browsing places, viewing details, saving favorites, and trip planning
Prepared reusable UI components to keep the design consistent and scalable for future updates
Processes
Brand Direction and Message Framework (for tourism)
Summarize the key points the app should communicate in a clear and concise way so users can decide where to travel and plan their trip more easily
UI/UX Design
Gather insights and design the user experience to fit real travel usage, and define key screens to make the app easy to use
*UI/UX Design
Model & AR Validation
Design 3D characters and models and test 3D rendering in real locations so AR can be used for real without the content drifting
*Character design
*3d model
*Test images of 3D rendering in real locations
iBeacon Setup
Register and manage iBeacons to connect the location based experience to work with the app
*iBeacon registration
VDO + Animation + Website
Produce videos and animations as supporting materials, along with a website to support project communication
*We also make videos introducing the app
The app is ready to use and was presented at the press conference along with a new navigation experience and Smart Signage
The work was brought to the press conference and showcased as proof that the app helps create a “new experience” for users
The concept presentation included “an app that is ready to take you around” and examples of how Smart Signage is used to recommend locations, along with photos of the event atmosphere and interactive activities at the venue
*Applications ready to guide you
*Smart Signage recommends places
*Interactive game: Pictures of the atmosphere at the application press conference.
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