Re-Branding Shabu Square Family Shabu Restaurant: Happiness at Every Corner, Delicious for All Ages
A comprehensive brand management project for Shabu Square restaurant, covering everything from website development for communication and marketing, to food menu photoshoots for enhancing the brand image, as well as designing media and artwork for practical use. Additionally, providing consulting on business direction and presentation to strengthen the brand and facilitate sales growth.
Introduction
Shabu Square is a shabu restaurant with a clear concept of “Square Experience,” both in the restaurant's atmosphere and menu presentation.
MAF Excellent has managed the project comprehensively, from website development to food photography, producing promotional artwork, and providing brand communication consulting, ensuring that the overall business appears “systematic, trustworthy, and genuinely marketable” across all channels.
*Website page
*Atmosphere image of the restaurant
Problems
Before starting the work, the challenge is to make the store's communication “consistent”
both in-store and online, especially regarding package prices, promotions according to the season, and various sizes of in-store media that need to be clear, easy to read, and practical when printed. Additionally, food images must reflect appetizing qualities and the quality of ingredients to increase the booking/in-store visit rate from people who see it on social media and do not yet have the store's website.
*Promotional artwork before adjustments
Plan & Guidelines
We design our work based on the principles of “Clarity and Credibility”
We organize media for stores to easily reuse, such as price package signs, standees/menu signs, review flyers, and special-sized media like height measurement charts, including promotional content that needs to boost sales, such as
*Standee/Menu Sign
*Light Sign
*Price Tag
*Review
Process
Working in a Work in Progress manner to allow the store team to see the direction quickly and make decisions swiftly. Starting with summarizing the problem statement/media items that need to be used, laying out the data structure that needs to be “readable in 3 seconds” (price, conditions, contact channels), designing multiple versions, and testing with actual usage in-store. Conducting a food photography shoot to obtain main images that can be reused across multiple platforms. Finalizing and organizing file sets for print/online to ensure continuous usability.
*Behind-the-scenes image from the shoot
Results
Results are not just about “beautiful work” but about “communication systems”
that enable the store to use media more quickly, reduce repeated corrections, and maintain brand standards in the long term. Both the front-of-house work that is easy to read and looks professional, content that conveys deliciousness and helps boost sales, and a website that serves as an online storefront for customers to search and make decisions more conveniently. When every piece aligns in the same direction, the brand becomes easier to remember, more trustworthy, and can continuously build on campaigns.
*Sample artwork image
*Website
If you want your food brand to look premium, communicate clearly, and be ready to sell across all channels, MAF is happy to help create the overall picture from start to finish.
Facebook page https://www.facebook.com/ShabuSquare
Website https://shabusquare.com/
Ready to Start Your Project?
Contact us today for a free consultation and start turning your business vision into reality
