Advertising Strategy & Website Development for a Hair Transplant Clinic
A project for MP Medigroup Co., Ltd. (MP Hair Clinic) focused on expanding from offline to online channels through multi-platform advertising (Facebook, Google, Website, Shopee) alongside website development optimized for SEO and conversion to increase reach and drive long-term sales.
Introduction
MP Medigroup Co., Ltd. (Health & Beauty Services)
MP Hair Clinic is a health and beauty business with strong growth potential, but it needed to expand its sales channels from offline to digital in order to compete effectively with major players in the market. The MAF team supported both the online advertising strategy and the website development, positioning the website as a primary channel to build credibility and increase conversion opportunities.
Problems
Key challenges before the project
The clinic needed to expand from offline to online channels to reach new customers and compete with larger brands.
The existing website/structure was not ready for full-scale marketing. The client needed a site that does more than “provide information”—it must build trust and work together with ads to generate conversions.
Performance had to be measured and the strategy continuously optimized to improve advertising ROI.
Plan & Solutions
Solution approach: Omnichannel Ads + a website built for SEO and conversion
We focused on making ads and the website work together to deliver both short-term and long-term results.
Omnichannel strategy and channel selection
Conducted in-depth market planning and analysis to define an omnichannel strategy.
Ran ads across Shopee, Facebook, the website, and Google Ads to reach target audiences.
Analyzed performance data and optimized the strategy for maximum ROI.
Develop the website as the brand’s “main channel”
Designed and developed the website to support e-commerce (adding sales channels).
Improved SEO to increase ranking opportunities.
Connected the website with advertising to improve conversion.
*Early version of the service section design
*Current version of the service section design
Processes
Website architecture + SEO/digital marketing readiness
Structured the website so visitors can easily find key information such as services, reviews, and contact/appointments.
Built the site to support SEO and paid campaigns (Google/Social Ads).
*The website currently in use
Continuous improvement based on real usage
After launch, we continued improving the site to increase conversions and credibility, such as:
Adding real customer review pages to build trust.
Publishing hair-care articles, techniques, and trend content for SEO and content marketing.
Supporting clinic-side services and products, including related training/support and the presentation of MP Hair Care products.
*
You can view the website here: MP Hair Clinic (mphairclinic.com)
Result
Online product sales grew 1,000% compared to 2023, exceeding THB 200,000.
Competitiveness improved, with +14% increase in impression share against larger-budget competitors.
Website traffic increased—SEO and content marketing drove more visits from Google Search and ads.
Better conversion rate: the website was designed to support marketing strategy, increasing the likelihood that visitors become customers.
*Sales increased by 1,000% in 2024 vs. 2023
*Impression share improved and remained competitive against high-budget competitors
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