Chula Re Branding Part of a Great Transformation
Our company was honored to be part of the brand development team for Chulalongkorn University, Thailand’s first university and a leader in many areas. Together with faculty members, academics, and many brand builders, we helped drive the Chula brand to have only two official symbol formats Phra Kiao The wordmark “Chula” paired with the Phra Kiao
Chula Re Branding
Part of a Great Transformation
*Our company also contributed to producing the brand manual and various mockups to help drive approval for university wide adoption
*Example details from the brand manual
*The full color emblem includes a subtle sheen. The word “Chula” is elegant and reflects the honor of being number one, which Chulalongkorn University is known for
Real Use After Approval
After receiving approval from the decision making committee, which took more than two years, the new emblem was widely adopted. It became a source of pride for our company team members who took part in this project
*A website banner that our company was assigned to produce
*Examples of real world use by university staff applying the brand identity
*The brand used on illuminated signage
*The brand used in a press conference
To the Global Stage
The reason for the rebrand was Chulalongkorn University’s intention to stand out on the global stage. Once the university could consistently drive the new image and communication within Thailand on its own, Chula began communicating the university to other countries around the world, confidently leveraging the new brand
*Our company was given the opportunity to produce the university introduction book
*Brand design is not only about designing a logo. Today, this has been clearly demonstrated through the university widely recognized as the number one in the country
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