Turning Around Wholesale Flower Sales with a Daily Price-Update Website Powered by “TensBaht” Ads
A project to help a fresh-flower wholesale business whose sales were shrinking "regular customers disappeared, no new customers”by finding new markets, doing on the ground research of real trading hubs, and building a simple but powerful website that serves as a “daily flower price-check center,” with mobile-based price updates and sales closed via LINE/Facebook so the owner can continue running it independently.
From a wholesale flower business where “old customers disappeared” to creating new income online
Sibsuan is a fresh-flower wholesale business whose original customer base was mostly long-time trade partners built during earlier years of traveling and networking across many provinces.
But over time, that original customer group gradually disappeared, causing sales to decline continuously. The owner therefore came to consult us to find a way to build new customer groups and reduce revenue risk.
The business is struggling sales keep shrinking, regular customers are gone, no new customers
The problems the business faced were:
Old customers passed away their children didn’t continue the business
Old customers retired the business was handed to the next generation, but they no longer bought from the original supplier
Producers started delivering directly bringing products to storefronts across different provinces themselves
If left as-is, things would only get worse. So the owner came to us for help.
Find new customer groups and position the brand as the daily wholesale flower price-check hub
We started by understanding the real market first before building the online system, and set a positioning that people would return to repeatedly.
Field research in real markets to uncover new customer opportunities
We drove around and surveyed multiple flower markets (from central Isan down to Bangkok) to investigate where flower shops actually source from, why flowers from Northern Thailand became less popular, what replaced them, and we found that many operators “still didn’t know us” and were looking for new sourcing options.
*Fieldwork during a rainy trip the whole way
Set a clear online positioning: “Thailand’s daily wholesale flower price center”
We set the goal for the website to be the place people must visit to check “today’s price,” because many sellers update prices inconsistently, and some use estimated prices rather than real market prices. The idea was: “You don’t have to buy from us today—but if you want to know today’s flower prices, you have to check with us.”
*Breaking into new markets and being warmly welcomed
Simplicity is the heart of success
The key to this project was “reducing complexity everywhere,” so the business owner could operate it independently and customers could buy in the familiar way they already use.
*The brand name and logo were completely redesigned we did not keep the original trade name.
Website Experience & SEO Structure (Speed + Findability focused)
The website is extremely simple, focusing on product lists + prices (updated daily—sometimes more than once a day) and optimized to load fast and be easy to find what you need.
No shopping cart, because wholesale buying behavior is used to negotiating and ordering via chat.
*The website on desktop includes some supporting visuals.
Sales & back-office operations (Chat-first workflow)
Orders are placed mainly via LINE and Facebook (channels wholesalers are already familiar with).
Built a price database system so the owner can update prices easily from a mobile phone.
Market entry without rushing (Low-budget ads)
We started running ads with a budget of “tens of baht per day.” At first, there was only traffic and questions, with no sales until new customers placed their first orders, and gradually some became regular customers.
Online sales grew rapidly within 6 months and became income that sustained the business during crises
At the beginning, sales were “very low” the first months were only a few thousand baht, with profit in the tens.
*In the first months: only a few thousand baht in sales and profit in the tens.
When about 6 months passed, sales started to grow. Some new customers became regulars and referred others without needing to increase ad spend from the original level.
Total sales reached the million-baht level, and the system worked so well that it barely needed any further fixes.
During COVID, offline income almost completely disappeared, but the “online sales” that had been built helped the business continue.
*The result of patience: nurturing it until total sales reached the million-baht level, ready to hand the business back to the owner without needing further incubation.
*Over time, the system began to work so well that there was no need to modify it further.
On the worst days, online is what helps.
When COVID-19 arrived, offline sales nearly disappeared. But online sales from unfamiliar new customer groups helped the business keep some revenue. If this hadn’t been built early, this family would likely have faced much heavier financial hardship—not just cutting unnecessary expenses like they were doing.
And for us, as technology success consultants, if you ask when investing in creating a new line of business with technology should be done, we tell everyone: do it when you’re ready.
But when you will be ready that’s something only the business owner can answer. If you aren’t ready while things are still comfortable, one day a crisis will force you to become ready.
Interested in the wholesale fresh-flower website (nationwide)? Click here.
Sibsuan Flower Wholesale Chiang Mai sibsuanflower.com
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