MAF EXCELLENT Co., Ltd. (MAF EXCELLENT), together with the Rak Mae Ping Group, an academic network, and Chiang Mai media outlets, has launched the “Doi Suthep NextGen Design Contest”.

Event Overview: “Doi Suthep Next” Press Conference

The press conference was held on November 19, 2025 at Monsoon Tea, Wat Ket, Chiang Mai Province with representatives from many sectors participating Both the Rak Mae Ping group Digital technology academics, business sector and local media To discuss the future of Chiang Mai if there is actually a cable car up Doi Suthep in service.

During the event, the Doi Suthep cable car concept was explained as more than just a transportation system it is also tied to reducing pollution on the mountain, promoting eco-tourism, and shaping Chiang Mai’s long-term way of life. The “Doi Suthep Next” initiative therefore uses this AI contest as a platform for the public to imagine the future and express their voices through creative works.

MAF EXCELLENT’s Role in This Project

For this initiative, MAF EXCELLENT participated as a consultant on communication strategy, marketing, and the digital system for the “Doi Suthep NextGen Design Contest,” supporting everything from brand/visual direction and website structure design to the online submission and voting system.

Designed the project’s communication direction to align with the vision of a sustainable Chiang Mai—environmentally friendly and respectful of local communities.
Co-designed the UX / user flow of the website (doisuthepnext.com) to make it as easy as possible to submit videos, images, and music.
Supported the planning of PR communications across online channels and local media to ensure broad awareness and participation among Chiang Mai residents.
Prepared digital tools for the Popular Vote period so the public could easily access entries and vote.

Contest Details: “Doi Suthep NextGen Design Contest”

The contest is open to students, university students, artists, and the general public. Participants submit works in three main categories, using AI technology as a creative tool:

AI Video
A short video (no longer than 1 minute) portraying Chiang Mai in the era of the Doi Suthep cable car—from the perspective of tourists, local communities, or nature.
AI Image
Still images or graphics created with AI presenting a new view of Chiang Mai and Doi Suthep after the cable car—such as landscapes, the city below, or everyday life.
AI Music
Music created with AI-generated sound or AI-assisted arrangement, conveying the atmosphere of a new Chiang Mai—blending faith, culture, and the natural essence of Doi Suthep.

Contest Timeline

Registration & submissions: 19 November – 10 December 2025
Popular Vote: 11 – 18 December 2025
Winner announcement: 21 December 2025

Prizes

Selected works will receive awards in each category, plus a Popular Vote award, with total prizes exceeding 69,000 THB. Winning works will also be published through the project’s media channels.

MAF EXCELLENT Co-Hosts the “AI Contest: Imagining Chiang Mai in the Era of the Doi Suthep Cable Car”

Event Overview: “Doi Suthep Next” Press Conference

MAF EXCELLENT’s Role in This Project

Contest Details: “Doi Suthep NextGen Design Contest”

Contest Timeline

Prizes

Watch News Clips from the Event

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