MAF EXCELLENT Co., Ltd. (MAF EXCELLENT), together with the Rak Mae Ping Group, an academic network, and Chiang Mai media outlets, has launched the “Doi Suthep NextGen Design Contest”.
Event Overview: “Doi Suthep Next” Press Conference
The press conference was held on November 19, 2025 at Monsoon Tea, Wat Ket, Chiang Mai Province with representatives from many sectors participating Both the Rak Mae Ping group Digital technology academics, business sector and local media To discuss the future of Chiang Mai if there is actually a cable car up Doi Suthep in service.

During the event, the Doi Suthep cable car concept was explained as more than just a transportation system it is also tied to reducing pollution on the mountain, promoting eco-tourism, and shaping Chiang Mai’s long-term way of life. The “Doi Suthep Next” initiative therefore uses this AI contest as a platform for the public to imagine the future and express their voices through creative works.
MAF EXCELLENT’s Role in This Project
For this initiative, MAF EXCELLENT participated as a consultant on communication strategy, marketing, and the digital system for the “Doi Suthep NextGen Design Contest,” supporting everything from brand/visual direction and website structure design to the online submission and voting system.

Designed the project’s communication direction to align with the vision of a sustainable Chiang Mai—environmentally friendly and respectful of local communities.
Co-designed the UX / user flow of the website (doisuthepnext.com) to make it as easy as possible to submit videos, images, and music.
Supported the planning of PR communications across online channels and local media to ensure broad awareness and participation among Chiang Mai residents.
Prepared digital tools for the Popular Vote period so the public could easily access entries and vote.
Contest Details: “Doi Suthep NextGen Design Contest”
The contest is open to students, university students, artists, and the general public. Participants submit works in three main categories, using AI technology as a creative tool:

AI Video
A short video (no longer than 1 minute) portraying Chiang Mai in the era of the Doi Suthep cable car—from the perspective of tourists, local communities, or nature.AI Image
Still images or graphics created with AI presenting a new view of Chiang Mai and Doi Suthep after the cable car—such as landscapes, the city below, or everyday life.AI Music
Music created with AI-generated sound or AI-assisted arrangement, conveying the atmosphere of a new Chiang Mai—blending faith, culture, and the natural essence of Doi Suthep.
Contest Timeline
Registration & submissions: 19 November – 10 December 2025
Popular Vote: 11 – 18 December 2025
Winner announcement: 21 December 2025
Prizes
Selected works will receive awards in each category, plus a Popular Vote award, with total prizes exceeding 69,000 THB. Winning works will also be published through the project’s media channels.
Watch News Clips from the Event
Related News Sources and References
CM108.com – News on the launch of the AI Contest: Imagining Chiang Mai in the era of the Doi Suthep cable car
https://www.cm108.com/w/?p=103271Siamrath – News on the Rak Mae Ping Group launching the AI Contest
https://siamrath.co.th/press-release/111389Chiang Mai News – News on the AI Contest about Doi Suthep
https://www.chiangmainews.co.th/news/3825169/Naewna – News: “Rak Mae Ping Group opens an AI contest to create works in the cable-car era”
https://www.naewna.com/local/929083Siam Focus Time – News: “Chiang Mai—Rak Mae Ping Group opens an AI contest to depict Chiang Mai’s future after the cable car”
https://www.siamfocustime.com/709259/KhaoThaiToday – News related to the Doi Suthep AI contest
https://www.khaothaitoday.com/310659Related YouTube news clips
https://youtu.be/pW55UnAa3pc
https://youtu.be/Ip0jeH57NwM
Follow more content at:
https://maf-web.vercel.app/th/portfolio/doi-suthep-nextgen-ai-design-contest


